Untouchable: The Truth About Colorism & Choosing Yourself

Untouchable: The Truth About Colorism & Choosing Yourself

There’s a conversation that doesn’t always get the spotlight it deserves—colorism.

Not racism.
Not sexism.
But something that lives inside the culture.

Something subtle.
Something learned.
Something that quietly shapes how dark-skinned women are seen… and sometimes, how they see themselves.

And if you’ve lived it, you don’t need a definition.
You’ve felt it.

What Colorism Really Looks Like

Colorism is the preference for lighter skin over darker skin—often within the same community.

It shows up in ways people try to downplay:

  • “You’re pretty for a dark-skinned girl.”
  • Being overlooked in favor of someone lighter
  • Backhanded compliments about your features
  • Assumptions about your attitude, femininity, or softness
  • The media constantly pushing one “acceptable” version of beauty

It’s not always loud.
But it’s consistent.

And over time, it can make you question your worth—even when you shouldn’t.

Growing Up Dark-Skinned

For many dark-skinned girls, the journey starts early.

Before you even understand beauty…
You start to understand comparison.

You notice:

  • Who gets called “cute”
  • Who gets picked first
  • Who gets attention without trying

And sometimes, it’s not you.

So you adapt.

Maybe you:

  • Shrink yourself
  • Overcompensate with personality
  • Try to “prove” your beauty
  • Or silently decide… you’re not the standard

That’s how deep it goes.

The Shift: Becoming Untouchable

At some point, something changes.

You get tired.

Tired of:

  • Explaining your worth
  • Competing for validation
  • Being overlooked and then expected to stay humble about it

That’s when the shift happens.

You stop asking for permission to feel beautiful.
You stop waiting to be chosen.
You stop filtering yourself to fit someone else’s comfort.

You choose yourself.

And that’s where power begins.

Dark Skin Is Not a Disadvantage

Let’s be clear:

Dark skin has never been the problem.

The problem has always been perception.

Because when you strip away bias, you see the truth:

  • Dark skin is radiant
  • Dark skin is powerful
  • Dark skin is timeless
  • Dark skin doesn’t ask for attention… it commands it

The glow? Unmatched.
The presence? Felt before you speak.

There is nothing “less than” about you.

Unlearning What You Were Taught

Colorism doesn’t just affect how others treat you—
It can affect how you treat yourself.

That’s the part people don’t talk about enough.

Unlearning looks like:

  • Not comparing your beauty to lighter women
  • Not downplaying your features
  • Not accepting “backhanded” compliments as normal
  • Rewriting what beauty means—for you

You’re not here to fit into someone else’s preference.

You’re here to define your own.

MA929: More Than a Brand

MA929 isn’t just about clothes.

It’s about identity.

It’s about standing in who you are—fully, unapologetically.

“Become Untouchable. Choose Yourself.”

That means:

  • You don’t compete—you elevate
  • You don’t explain—you embody
  • You don’t wait—you decide

Especially as a dark-skinned woman, choosing yourself is an act of rebellion… and power.

Final Word

If no one told you this growing up, hear it now:

You were never overlooked because you lacked beauty.
You were overlooked because the world had a limited lens.

But that lens doesn’t define you.

You do.

And when you truly step into that?

You don’t just become confident.

You become untouchable.



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